The City’s Initiative grant program provides funding to individual artists and nonprofits for strategic and creative opportunities to engage visitors and residents while building upon Houston’s cultural identity and tourism. Proposed activities should not be a part of the applicant’s regular programming or annual schedule of activities or events. Grant expenses are restricted to project-related costs, which include artist fees and marketing costs. Typical awards are between $5,000 and $10,000.

Application submissions for this deadline should only include projects taking place after July 31, 2023.