Director of Marketing - Allentown Symphony Association
Wednesday, November 30, 2022
Allentown, Pennsylvania, USA
The Director of Marketing provides leadership and execution of strategies that result in achieving ticket revenue and concert attendance goals for all ASA-presented concerts (orchestra and non-orchestra presentations) while deepening patron engagement and loyalty. The ideal candidate combines a data- driven approach with experience in strategies that effectively grow a subscription and single-ticket audience base. The ideal candidate achieves this success by leveraging their knowledge across a range of skill sets, including marketing planning, customer segmentation, media buying, creative direction, and public relations.
Salary not disclosed. At least 4-5 years’ experience in marketing, communications or related field with proven track record of results ideally in the non-profit or performing arts spheres.